Singapore’s tourist board launched its new campaign at London’s Cocktail Week, but Lionel Yeo tells CNBC that the new look is aimed at more than just tourism.
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![Singapore’s new look is more than just a tourism campaign | Marketing Media Money 1533178669 hqdefault](https://maxicabtaxiinsingapore.com/wp-content/uploads/2018/08/1533178669_hqdefault.jpg)
Singapore’s tourist board launched its new campaign at London’s Cocktail Week, but Lionel Yeo tells CNBC that the new look is aimed at more than just tourism.
source