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Designed for modern travellers who seek value and convenience, Expedia Add-On Advantage empowers travellers with the flexibility of booking a flight or package first, before adding on a hotel booking later at discounted prices of up to 57 percent off
Singapore, 19 July 2018 – Ahead of the year-end peak travel season, Expedia® one of the world’s leading full-service online travel brands, has introduced a new way to bring the fun back to travel. With the launch of the all-new Expedia Add-On Advantage today in Singapore, modern travellers who seek value and convenience are now empowered with the flexibility of booking a flight or package first at their preferred price, before adding on a hotel booking at discounted rates of up to 57 percent[1] off up till the day of their departure.
“Over the years, we have introduced product enhancements to put the power of experiencing the world right into the traveller’s hands. Our focus was to make it easier, more accessible and enjoyable for people to research and book travel with a seamless experience on any device. The launch of Expedia Add-On Advantage™ today is yet another example of how we are putting the insights we’ve gathered from our consumers, suppliers and industry partners to work by improving on our travel booking experience. By giving travellers the flexibility of booking their accommodation at the time and price that works best for them, we are doing our part as a global travel platform to remove the hassle of having to spend hours looking for the right travel deal, and bring the fun back to travel once again,” said Gabriel Garcia, Global Head Mobile Apps Marketing & APAC Head of Marketing, Brand Expedia.
Below is an overview of how Expedia Add-On Advantage works in four easy steps:
Meeting the Needs of Modern Travellers Who Seek Value, Convenience and Flexibility
With the changing travel habits among travellers today, the Expedia Add-On Advantage was designed to meet the needs of modern travellers who seek value, convenience and flexibility.
A recent survey3 conducted by Brand Expedia Singapore with 500 Singaporeans aged 18 and above in June 2018 revealed that air tickets and accommodation are the top two most commonly-purchased items online, ahead of apparel, groceries and electronics. However, the majority of Singaporean travellers (71 percent) said that they booked their air tickets and accommodation separately because they prefer more flexibility (66 percent), need more time to research on accommodation (45 percent) and think that accommodation prices could be cheaper if they make the booking at a later date (31 percent).
When looking at top criteria for booking a holiday, the respondents chose price (83 percent) followed by convenience (62 percent), flexibility (52 percent) and ease of booking (46 percent).
When asked about the amount of time they generally spend planning for a one-week holiday, six in 10 Singaporeans said that they spend more than 10 hours planning for their holiday, while three in 10 spend over 30 hours planning for a similar holiday. According to 72 percent of the respondents, spending a lot of time researching and planning for their holidays will ensure that they get good deals, while 81 percent said that it is important to them to get a good deal for every holiday that they book, showing that Singaporeans are avid travel deal-hunters.
As a company whose mission is to help people go places, Brand Expedia takes an insights-driven approach to developing new products and services by providing choices with great savings and making it easy to help people travel better and travel more. For more information on how to book and enjoy Expedia Add-On Advantage, visit https://www.expedia.com.sg/addonadvantage.
- [1] Savings based on booking a flight and then booking a qualifying hotel within a specified time period on Expedia.com.sg from January 2017 through December 2017 as compare to the same components booked separately as a non-qualifying transaction. Savings will vary based on origin/destination, length of trip, stay dates and selected travel supplier(s). Savings not available on all hotels.
- 2 For round-trip flights, hotel stay must occur within the flight dates. For one-way flights, hotel stay must occur within flight dates +/- 2 weeks. For multi-destination flights: Hotel stay must occur 2 weeks before first flight or 2 weeks after last flight.
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About the Survey
3The consumer survey was conducted on behalf of Brand Expedia Singapore by YouGov, an international market research and data analytics company. The survey was conducted online in Singapore in June 2018 with 500 adults aged 18 and above.
About Expedia.com.sg
Expedia.com.sg offers travellers a wide selection of hotels, activities and travel services at attractive rates. With hundreds of thousands hotel partners worldwide and comprehensive choices of flight inventory made readily available on Expedia.com.sg, travellers can book everything they need for a holiday – rooms to meet every budget, activities of every kind and travel services to complement.
© 2018 Expedia, Inc. All rights reserved. Other logos or product and company names mentioned herein may be the property of their respective owners.
For more information, please contact:
Lavinia Rajaram
Brand Expedia in Asia
(65) 8428 0079
lrajaram@expedia.com
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